Etter Ford has a long history of service in the Montgomery County community. In January of 1920, L.B. Etter, along with a partner, purchased the Ford Dealership in New Market from H.B Sayler. Later that year the partner, Noble Reeves, sold his interest in the dealership to L.B and the business was named L. B. Etter and Sons. It is also interesting note that during the early years of the company, L.B. also owned a grocery store in Alamo. As a result, L.B's sons, L.G. and Roy were actively involved in the day to day operation of the company, while dad maintained the grocery. In 1928, the Etter's made a decision to acquire the Ford agency about 30 miles to the south west in Rockville Indiana and later close up the New Market store, nearly ending what would now be one of the longest continually owned family Ford dealerships in the state.The dealership not only sold Ford automobiles, they also sold Ford tractors and farm implements. The Etter's built a successful business by focusing on the service. Unimaginable in today's digital environment, the parts manager during this time knew the entire parts book and prices by memory. By 1942 L.B retired from the company and L.G and Roy took ownership of the business. By this time the next generation of Etters, John and Bill were active in the business. In 1965 John and Bill took the reins of the dealership after their fathers passing.

In 1990, John's son Jeff became partners with his father along with Jeff's wife Sandy who took over the office duties. The dealership remained in New Market, in very tight quarters, until 1994 when Jeff Etter, the Dealer Principal, purchased a building at 1401 Darlington Avenue in Crawfordsville. The new facility gave the dealership more room for inventory and a much larger area for service and repairs. Etter Ford is now into it's fifth generation when Lindsey and Kyler Etter joined the staff in 2012. Although the automotive business has changed a great deal over the last eighty years, you will find that Etter Ford still focuses on the things that contributed to its success, the relationships the people of the dealership have with their customers. Many of the 18 employees of the dealership are active in the community via memberships in local clubs. The dealership also quietly contributes to local organizations, which serve the youth and improve the quality of life in Montgomery County. Ford Motor Company recognizes Etter Ford as the second oldest continuously owned Ford dealership in Indiana.